Some examples of scenarios in which you want to use advanced filters on the tree view: See Specific Campaign Types when Running Multiple Campaigns If you are still having issues finding things such as negative keywords or sitelinks, you can create a custom filter that will only display the element(s) you want to see at any given time. The option to filter has also been added to the type list panel. Thankfully now you just need to click on the arrow that is next to Campaigns on top of the tree view, and you will be able to select what you want to see. This was a hassle because you were forced to see ad groups that you had paused for any given reason in the past. These will enhance the way you navigate through your campaigns and make it easier for you to to find specific elements when working in the AdWords Editor.īefore, you had to see every single campaign and ad group that you had downloaded on the Editor, even if some of them were paused or deleted. You can now see filters in the tree view and the type list panel. If you were excited about the improved search option that was included on the initial Editor 11, then you are in for a treat with the newly added filtering option. Refine Your Views with the Advanced Filtering Option Transfer call-only ads between accounts and campaignsĮdit elements such as the verification URL or the phone number you display on each ad However, it was a shame to see that we couldn’t work on the ads that pertained to these campaigns on the Editor. Google recently introduced call-only campaigns to us, and I’m sure I’m not the only one that started giving them a chance. With this label, we can see if the goal of a given element is to being achieved. It is easy to forget when we have specific goals for certain ad groups, ads or even keywords. This label will make it easier to determine if you want to try something that you paused for any reason again. There are cases in which you may want to try a keyword or an ad again such as the beginning of a new season. This label will help you remember why you paused something. This can help you remember that an element is new and needs more time or that we need to pause it because it has never done any good. This label help to point the specific time in which something was added. This label helps avoid pausing something that has proven to work before. Specify elements that are a must have, such as branded keywords or extensions that have historically accrued a lot of conversions. A few labels you can use include: “Don’t Touch” Just be sure to follow the format used for labels, which is the following:Īfter you have added them, you can pick the labels you want while browsing through your campaign(s). To do so, you can create your labels on Excel and then add them to the shared library. To see them in the updated version of the Editor, you will just need to have proper labeling in place.Īnd if you haven’t created any labels on the AdWords interface, then you can start creating them in bulk using AdWords Editor, this option is valid through the shared library in Editor. It allows you to point out things that you want to remove/change or that you need to keep in the campaign without having to do much analysis. Labels are immensely helpful when making a lot of changes or re-structuring elements from your campaigns. You can now see the labels that you have been creating in the AdWords interface for your keywords, ads, ad groups and campaigns. The first and in my opinion, the best update is the inclusion of labels. I gave training to around 40 people on how to use this new version of AdWords Editor, and they shared some common concerns and asked questions such as “Why haven’t they included labels yet?”, “Can we see call-only ads now?”, “So we still don’t have final URLs?”Īt the time, I didn’t have an answer for them other than from “I’m sure Google will release these features on future updates”, and you know what? They did! Your Path to Success is Labeled The new AdWords Editor came with many valuable updates like the ability to open multiple windows for accounts or elements inside accounts, the improved search option, and the new redo function. I have always had a little bit of Neophobia when it comes to things that I have gotten used to using such as the old version of AdWords Editor.īut after getting around some hiccups with it and getting used to the new type list panel,I knew that this was the Editor that we deserved. When I first got my hands on AdWords Editor 11, I was a little hesitant to use it.
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